GBK&Co
About Me
I am a Design Generalist who thrives on wearing many hats. As a strategic design advisor, I work with companies in the 10 to 100 scale-up phase, using design as a powerful tool to connect people, solve real-world challenges, and drive impactful results. Whether it's refining a brand identity, streamlining processes, or innovating products, I help companies unlock the full potential of design to fuel growth and create lasting value.
I believe one thing: Context is everything. It’s not just about aesthetics; it’s about understanding the broader picture. Whether it’s the user’s needs, the market environment, or the cultural landscape, every design decision is shaped by the context in which it exists. When design is rooted in context, it speaks to both the heart and the business, creating lasting value.
I thrive in fast paced environments where collaboration is key and where curiosity drives progress. For me, it’s not about having all the answers but creating space for the best ideas to emerge. I believe in the power of asking the right questions and nurturing the kind of thinking that allows teams to push boundaries and make meaningful change.
Work
Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep." – Scott Adams
